Tomiya

/toe · me · yah/

Noun (proper)

  1. A designer with 9+ years across product and visual design. One who cares about how things work and how they look, and doesn't think you should have to choose between the two.

2. One named with the meaning "to cross the ocean" to travel the world, but they just keep going to Japan.

IconVIEW CASE STUDY
IconVIEW PROJECT
UNDISCLOSED COMPANY

Navigation Redesign for a 15M+ Member Platform

Exploration and testing of a mega-menu for a major health fintech company.

+65%

B2C TASK SUCCESS

+39%

B2B TASK SUCCESS

Undisclosed

Employers

Employee benefits that support healthier lives

Partners

Resources and tools to help you support you clients

Employers Hub

Employer Solutions

Flexible benefit accounts and administration built for your business

Employer Benefits

Support your team’s health and financial well-being

HSA Guide

A step-by-step guide to Health Savings Accounts

Business Products

HSA Accounts

Tax-advantaged accounts for health care expenses

Commuter Accounts

Commuter and parking benefits made simple

Wellness Accounts

Wellness and spending accounts your employees will love

COBRA accounts

COBRA administration and compliance support

View all products

Resources

Employer Webinars

Live and on-demand sessions for plan sponsors

Company Blog

Insights and updates on benefits, compliance, and more

HealthEquity

Login Rework for 1.7M Users After a Rebrand

How a rebrand after an acquisition led to a complex project regarding user account access for HealthEquity.

95%

Login success rate

71%

Registration task success rate
Pet Insurance Quotes

Increasing Pet Insurance Signups Through Funnel Redesign

Redesigning the quote experience to help pet owners compare plans with more confidence.

AI Design Engineering

Wayback Analyzer

Building a snapshot comparison tool with the Internet Archive API

© Tomiya Jones - 2026

in